It has been reported that HYBE and ADOR CEO Min Hee Jin are currently in the midst of a power struggle.
In a recent statement, Min Hee Jin revealed one reason for the “coup” and named BELIFT LAB‘s new group ILLIT.
The members of ILLIT | @ILLIT_official/Twitter
In the statement, Min Hee Jin explained that she thought ILLIT “copied” NewJeans and what her reactions were to this, especially talking about HYBE’s claims about being the “leader of K-Pop.”
ILLIT copying NewJeans is not something that BeLift Lab did themselves, but HYBE was related to it as well. HYBE, who claims to be the leader of K-Pop, was blinded by profits, and they are copying successful culture contents without any hesitation at all. ADOR has never allowed anyone to copy NewJeans’ results.
— Min Hee Jin
When the comments came out, while some fans understood Min Hee Jin’s possible anger at HYBE for “using” NewJeans’ concept with their own groups…
and if I say mhj got just as tired of hybe using newjeans concept and aesthetic for every other group, will I get jumped?
— odessa ꕤ ★ °✩⋆˙ (@hyeindolls) April 22, 2024
also, i don’t understand hybe at all like public opinion will be on mhj and newjeans side like illit is literally dupe newjeans anyone with eyes can see this pic.twitter.com/HBHhv6AlCB
— vi (@archivedolls) April 22, 2024
I know Bang PD was fuming bc MHJ did not let him to be involved in NJ music and creative work at all and could not take credit for their success. He backstabbed her and made a plan to cannibalize NJ concept and fandom. This is the result. https://t.co/LBkbwF87sk
— (@urshield722) April 22, 2024
Well, everyone did say illit looked and sounded just like new jeans. I’d be pissed too if I were min hee Jin. But she has other issues that can’t save her. Illit is a bootleg copy of new jeans and that’s also a fact.
— kuromi (@kuromix913) April 22, 2024
Some netizens felt very differently and couldn’t hide their anger about Min Hee Jin’s comments, stating that they didn’t see a resemblance between the two groups’ concepts and how unfair it was to “drag” ILLIT into the messy situation between the two companies.
illit doesn’t even have the same concept as new jeans idk i see them very differently
— izah (@izahmid) April 22, 2024
Idk bro she doesn’t really own the concept. Maybe a song was stolen ? Otherwise it’s not exactly plagiarism to have a similar sound, cause more often than not kpop follows trends and shifts in the direction of the most successful thing atm https://t.co/sqdBKTXOM2
— b(oo) (@telepathoongi) April 22, 2024
so many groups have similar concepts to newjeans even before they debuted but are just too nugu to be acknowledged.
This bitch has been committing actual crimes and is trying to blame it on illit. Insane to me how tokkis are STILL dickriding hard for her freak ass https://t.co/wgGr54YPvf
— em (@JSYDOLL) April 22, 2024
“plagiarizing newjeans entire concept” you guys blaming it to illit when in fact they have different concept???? stop protecting that lady she made an illegal moves she deserves to be in jail
— hwosun (@hhwosun) April 22, 2024
I never saw a resemblance between newjeans and illit, what does seem disgusting to me is that she felt so insecure about a group that was barely going to debut, it’s like… you’re not aware of the level of newjean https://t.co/CoAVP4Srrf pic.twitter.com/PWRGhVOb28
— (@kookmarsh) April 22, 2024
I’m sorry but in what way is ILLIT similar to NewJeans?
ILLIT is coquettish, has a magical girl concept and does straight up pop music.
Newjeans is 2YK and does RnB.
That old had needs to stop acting like she doesn’t steal her concepts from pinterest and black artists. https://t.co/UWsmtp4Dk7
— سوس (@Suno0o0o0o) April 22, 2024
While the issues surrounding Min Hee Jin and HYBE are a hot topic, it seems sad that two very young groups are being dragged into the situation.
You can read the statement below.
Min Hee Jin Names ILLIT’s Plagiarism Of NewJeans As Reason For Her Feud With HYBE
It’s been listed as a reason for her ongoing “feud” with HYBE!
