‘I Wanted to Promise a Twist’: How CBS Got People to Watch a Matlock Reboot
Photo: Vulture; Photo: Sonja Flemming/CBS This article contains spoilers for the CBS reboot of Matlock. CBS chief marketing officer Mike Benson has spent the last 18 months obsessing over Matlock — or, to be more precise, how to sell 2024 audiences on the Eye’s new reboot of the Andy Griffith-led legal mystery. Normally, hyping the …
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