K-Netizens Divided on The Marketing Strategy For (G)I-DLE’s “Wife”
Most recently, K-pop girl group (G)I-DLE pre-released the single “Wife” and raised expectations for the new album. However, the lyrics received criticism from K-Netizens and were later deemed unfit for broadcast. CUBE Entertainment changed some of the song lyrics to be deemed appropriate for public broadcast. Recently, an online community board discussed whether or not this was the proper marketing strategy …
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